The marketing trends are in a constant evolution where social media is concerned, as this channel is rapidly changing its functions and purposes. Many users feel the need to always stay connected. That’s why keeping your business up-to-date with the latest innovations can make all the difference.
Social Media Searches
As social media has become one of the great influences of today’s advertising, and since people trust their peers more than anyone, a growing percentage of users who research products online skip the search engine step altogether and prefer to go straight to social media for advice. This mainly happens because users are sure they can find more reliable information, but also because they get more results of pictures and videos. Recent studies have shown that valuable content is dependent on the visual graphics almost as much as on strong arguments. In 2016, businesses need to focus on optimizing their content for social media as well as for search engines.
Since people conduct an increasing amount of research about different products through their social media accounts, it’s only natural that businesses should provide customers the option of making their purchases on these channels. Therefore, it’s important to know that Facebook’s Canvas allows people to skim through an advertising catalog of products once they’ve clicked on an ad, and they can access the Shopping section on their account to finalize the purchase. E-commerce is likewise thriving on Twitter with its Buy Button, as well as on Pinterest with its Buyable Pins for iPads and iPhone users.
Creating a strong, indestructible bond between your customers and your brand can only be achieved if you make them part of every behind-the-scenes, event, or interview. With apps such as Meerkat, Periscope and Facebook Live, you can produce real-time videos to share with your followers and adapt your content instantly to the feedback you receive. You’ll stay connected with your followers, and you’ll be able to provide them reliable information, making them feel that they matter to you. You’ll also strengthen the bond between members of your brand community.
Inbound marketing and growth-hacking can’t be ignored in 2016. The point is to focus your business more on consumer experience and turn marketing into an extension of customer service, so that by becoming the best source of information for your brand community, you’re actually getting people to come to you. That’s why answering your audience’s needs comes before praising your brand; you don’t want to advertise to them, but to entice them. 3D is no longer a dream, and many marketing specialists strongly believe that it will prove to be a gold mine in the business sector. Integrating your brand in the 3D experience means you’ll constantly be providing new ways of contact with your brand. Storytelling can also become a new favorite strategy of marketers around the world, especially thanks to the technology entailed by Oculus Rift.
Focus on Mobile
With an increasing number of smartphone users, their mobile searches, communication, and purchases have become more significant than those made by desktop users. Businesses need to focus on creating relevant content for mobile screens, by taking into account the touchscreen technology and employing mobile apps for promoting their services, because people use these devices to track everything in their lives, as well as making easier online purchases.
Businesses are always having to adapt their tactics and tools, in order to stay current. By using social media proficiently, you’ll be able to provide the best consumer experience. With a focus on quality online content and universal accessibility, your business will be able to reach out to customers as never before.